As a new business owner, you’ve likely already successfully launched your products. You have the catalog ready and orders pouring in, but the work doesn’t end there. As soon as your customers check products out, the other aspect of your work begins—packaging and shipping! It’s incredibly easy to dismiss packaging presentation, and most business owners actually think that packaging is insignificant. What matters is the product after all, right? When it comes to the world of eCommerce, however, packaging should be just as carefully-planned as your products.
You may have the world’s best website and good customer service, but poor packaging will reflect badly on your business as a whole. Bear in mind that product packaging should encompass more than just a box—it holds impressions and responses that can make or break your business. If you wish to learn more about the importance of investing in your packaging, here is a comprehensive guide for you. We talk about the significance of good packaging, as well as tips on how to keep your products secure during shipping. Let’s begin:
The eCommerce world is saturated with products and services that almost seem like they’re identical, which is why vying for customer attention can be difficult. You’ll want to make sure that you exhaust all means to cut through the noise and redirect attention, and one of the best ways to do that is through product packaging. You’ll want it to stand out and completely personify your brand, keeping your customers interested and impressed.
A good packaging strategy not only allows you to gain a competitive advantage, but can also improve your marketing campaigns. Branded products are easily recognizable, so you’ll want to ensure that your packaging comes with your logo and color schemes. Good packaging also conveys a powerful message: you are reliable and trustworthy.
The world’s most successful brands exist due to one crucial fact: they’re memorable. They can easily be recognized in a sea of competitors, and you’ll want your products to be the same. Shipping may not hold much merit in your processes, but something as simple as a green tag with your logo on it helps your customers remember who you are.
Choosing a cardboard box may not entail much thought, but it’s important to get this right. Failure to choose the right one will result in poor packaging, one that may end up falling apart during the shipping process. A flimsy cardboard box will cost you, especially if the products inside end up being damaged. Make sure to keep careful note of the following:
If you’re looking to run a successful business, you’ll want to make sure that every single detail caters to your customers. You’ll want to ensure that they have an unparalleled shipping experience, as this will urge them to come back. This experience should include the time and effort placed into timely delivery, as well as the security of each package. If you wish to take it up a notch, however, invest in personalization. Here’s what you can do:
Product shipping entails a lot of patience and hard work—the process may seem straightforward, but you will need to entrust your products to a multitude of people, many of whom are strangers. Unfortunately, plenty of packages are misplaced and lost all the time. If you want to ensure a safe and smooth shipment, invest in good packaging.
Never skip out on labels, and make sure that it’s easily recognizable and accessible throughout the journey. Keep in mind that your packages will be subject to specific conditions out of your control, such as too much sun or rain. Labels stuck onto your boxes can wear and tear, so make sure to add extra labels inside the box. All labels must contain the following details:
As you package your products, make sure to keep prevention in mind. Labels and other decorative details are paramount to brand recognition, but you’ll also want to make sure that your products arrive in pristine conditions. More often than not checking and double-checking the integrity of your boxes may not suffice.
There’s always a chance that your packages end up being drenched in water, which leads to ruined labels and compromised products. To make sure that your losses are covered, look into investing in parcel insurance. With the help of coverage policies, you make sure that any damages that may occur during the shipping process can be recovered.
It’s easy to believe that packaging doesn’t matter—it will be destroyed in the process of unboxing, so why should you bother with pretenses? In the business world, however, every single detail matters. The packaging process is one of the most important aspects of your business, one that dictates marketing, brand recognition, and product safety. You’ll want to ensure that ample time and attention are invested in your product packaging. Remember: it’s more than just selecting boxes! Keep this guide in mind as you continent your eCommerce business.
Running a business can be difficult, so why not seek the help of professional services? If you’re on the hunt for packing and shipping companies, 1 Stop Pack N Ship is the place to call. We have been serving Washington DC since 1984, and we guarantee you excellent services and trusted professionals. As a one-stop-shop for everything shipments, we’ll help you run your business with solutions that cater to your products, budget, destinations, and time frames. Allow us to help your business flourish—reach out to us today.